Marketing

Objective of the module:

Even when campaigns are generated automatically by the IT system, they should still reflect the passion that comes from a real human customer service representative. 

 

Functionalities (excerpt):

  • operational planning, forecasting with various options for simulation (bottom-up, top-down)
  • campaign management, reagent data base
  • analysis tool for the national evaluation of pharmaceutical market data (in particular: Insight Health)
  • support for advertising impact monitoring
  • determination of relevant target groups for planned promotions
  • personalized mail- and fax communications
  • support for fax-based promotions