Doctor Market Potential Analysis

Objective of the module:

Support for territory structuring of a "new" market.

A mathematical basis for the determination of relevant segments (incl. doctors) is created based on the consideration of specific field value limits as well as market research data (in this case Insight Health).

One of the strengths of the ITL Pharma Cube is the ability to perform regional market potential analysis based on various data that satisfy very specific requirements.