Route Planning

The module "Route Planning" within ITL Pharma Cube provides support to field services.

It is for example possible within a district/territory to place pharmacy addresses into a clearly defined route sequence. This route sequence contains all addresses of the territory.

With respect to an upcoming series of customer visits it is then possible to identify subsets based on a selection through defined criteria such as revenue or classification. The system then calculates a so-called variable route sequence. The variable sequence is also provided to internal services.

This makes possible - and simplifies - a number of processes such as:

  • partially automatic fax notification,
  • delimiting and prioritizing pharmacies to be visited based on revenue or other criteria, and
  • determining those specific customers that should be contacted by customer service.


This allows for the following scenarios:

  • Internal services can use the variable route sequence to determine if and approximately when a customer (in this case a pharmacy) will be visited by field services. This can be particularly relevant when a visit by field services has been requested.
  • Based on the variable route sequence a partially automatic notification via fax can be initiated. Field services defines the customers that are to be visited in the upcoming week (routes 100-200) and all those customers with a fax number on file automatically receive a fax notification.
  • Such a notification can be coupled with a specific offer.
  • If it isn't possible to visit all customers in a given territory within a set timeframe, customers can be delimited based on revenue or other relevant information. This allows for prioritization of the most important customers.
  • Also, the total number of potential customers that could theoretically be visited can be considered when field services predefines a number and the ITL Pharma Cube uses a filtering function to eliminate the "weakest" candidates. This option is also relevant following recovery from illness where priority needs to be placed on the most important customers.
  • A possible second step is to connect a telephone campaign from company headquarters (see also "Customer Service - Outbound - KOSIMA"). Customers that were not visited by field services can instead be contacted via telephone. This option optimizes customer service beyond just the exchange of contact information.