Market Analysis

Market analysis is a module of ITL Pharma Cube that can be used by both field services management as well as marketing. While the focus for marketing is on the national level, the focus for field services management is more on a regional level.

The following provides an example for a market potential analysis for a specific active ingredient within a single field services territory.



                                             Fig.: Außendienststeuerung – Selektion/Marktanalyse